It is often said that pastis has a somewhat "cheap" image.
A simple, popular drink, not necessarily highly valued… especially compared to other spirits.
But this image mainly comes from the way it has been consumed.
Pastis has become a volume product: easy to drink, accessible, often associated with large gatherings, summer, and simple moments. And over time, some industrial products have reinforced this perception.
But that’s only part of the story.
Today, there is a new generation of pastis, more refined, with:
- quality ingredients
- more precise recipes
- and a real focus on the plants
We are rediscovering pastis as a true spirit, with complexity, balance, and a real identity.
And like with many products, it all depends on what you choose.
- Yes, some pastis remain very basic.
- But others are clearly moving upmarket.
In the end, pastis is not "cheap" by nature.
It’s just a product that has long been consumed simply.
And today, it is slowly starting to regain the place it deserves.